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July, 2009 BROUGHT TO YOU BY PHOENIX: THE HOSPITAL CASE MANAGEMENT COMPANY |
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Back to the FutureIt was around 1985 when we first began reading about the New England Medical Center's outcomes based nursing delivery system. It was an innovative strategy to link the primary clinical nurse with selected physicians to manage a patient population more effectively. Not only did an outcomes orientation create accountability parameters, it was also a successful strategy to manage the patient's care more effectively in the new era of prospective payment.Hospital case management evolved from those nascent beginnings. The only thing is, it came at the time when hospital execs were struggling to survive the new DRG payment system and were looking for any strategies to dramatically reduce costs. The New England nursing care model prompted many copy-cat programs but instead of capitalizing on the nurse-physician partnership, the new programs sprang from existing departments historically viewed as providing the mandated services thought to be more effective at reducing LOS and costs. It didn't exactly work out that way and hospital executives today have re-opened their search for opportunities to reduce LOS and costs. This time, they are looking to recreate the original physician partnerships using case managers who have knowledge of both the clinical and financial issues affecting progression-of-care. Hospital case management is returning to its roots as outcome models take center stage. Today, outcomes based case management programs incorporate several features: 1. Clearly defined, measurable outcomes that reflect the influence of the case manager within a defined population. 2. Resources, objective information and tools to target opportunities to improve bottom line outcomes. 3. A case management team that pro-actively advocates for patients to protect them against the iatrogenic risk of unnecessary hospitalization and medical interventions. 4. The adoption of a process improvement perspective to facilitate safe navigation through the acute episode of care and often, beyond. In JulyThose of us who have spent their entire careers in the hospital industry know that July is not the best time for an elective admission in a teaching hospital for that's when the new class of interns arrive and are busy trying to figure out where the coffee lounge is located! But we like to think of this month as an opportunity as well. With their medical education focused on patient care, freshly minted interns/residents have little training in, or understanding of, the documentation process. What better time to begin a point-of-service documentation improvement program! What's Your Brand? Any hospital case management program that undergoes transformation from a functional to an outcomes model wants to be viewed differently today than they were last year. Every case mangement program intentionally or unintentionally creates a brand. While it may not be the desired brand, you most certainly have one. So, what's your brand? It's easy to find out. |
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